Primecaps
Concept
The goal was to create a clean, trustworthy, and modern layout system for Primecaps trifold, that communicates the brand’s focus on performance, health, and clarity. The design needed to feel premium yet simple, highlight product benefits quickly, and give the brand a visual structure that could be used consistently across social media, packaging, and website elements.
Process
I began by researching supplement brands to understand how they communicate trust and credibility. From there, I developed a modular grid layout that allowed flexibility while keeping every design aligned and organized. I built a visual hierarchy using strong headlines, clean typography, and balanced spacing so key information—such as benefits, ingredients, and usage—would always be easy to read
Outcome
The final layout system gave Primecaps a cohesive and professional trifold. The designs feel modern, minimal, and trustworthy, helping the brand stand out in the supplement market.
