Edenhaus
Concept
Edenhaus was a collab project with Claire Fink, created to bring nature closer to people living in busy, compact urban spaces. The goal of the design project was to translate this mission into a visual system that feels calming, functional, and rooted in sustainability. The layout needed to communicate the brand’s story—making indoor gardening easier, more accessible, and more stylish—while highlighting the versatility of the planters, which can be used both hanging or placed on flat surfaces.
Process
Using the brand story as a foundation, I developed a visual and structural direction inspired by nature, simplicity, and small-space living. I was responsible for designing the internal product components that allow the planter to function both hanging and standing. I was also responsible for creating the packaging design, 3D-printing prototypes, and assembling the final product to ensure everything fit and worked together as intended. In addition, I was responsible for helping develop the Edenhaus logo, contributing to a visual identity that supports the brand’s mission of bringing nature closer to people living in compact urban environments.
Outcome
The final layout system captures the essence of Edenhaus: calm, functional, and connected to nature. It communicates the brand’s mission of helping people bring greenery into even the smallest living spaces, while still feeling stylish and modern.