Zest

The goal of the Zest brand project was to create an energetic and approachable identity for a health-focused company offering detox drinks, nuts, and dried fruits. The objective was to combine wellness and happiness into a single message, making healthy living accessible, affordable, and fun for busy individuals and families.

The process began with exploring trends in modern health and lifestyle branding, focusing on how visual design can evoke freshness, positivity, and trust. Moodboards and sketches were developed around bright colors, organic forms, and cheerful typography to reflect vitality and natural goodness. Packaging mockups and promotional materials were designed to emphasize both sustainability and affordability, aligning with Zest’s brand values.

I strengthened my package design skills and learned how different containers, labels, and materials work together in real product packaging. The project helped me understand how to design for both visual appeal and practical use while communicating a clear, healthy message.