YoGo

The goal of the YoGo project was to create a full brand experience, including the visual identity, mobile app, and website, for a yogurt company focused on natural, honest ingredients and special-diet needs. The objective was to design a clean and comforting digital presence that brings a touch of nature into a busy city lifestyle.

As a team, we developed the brand story, tone, and positioning. I created the complete UI/UX design for the app, including low-fidelity wireframes and high-fidelity screens. My workflow included research, moodboards, user flows, prototyping, and multiple design iterations. I also helped craft the visual identity and assisted with mockups for the final presentation.

I strengthened my skills in UI/ UX design, multi-platform consistency, and translating a physical food product into a clear digital experience. The project also improved my teamwork, design process, and visual system development.